Customer Profiles

McNulty & Associates Customer Profiles provide in-depth analyses of specific customers of interest. Improve your pursuit of opportunities, or slow pursuit if market attractiveness is missing.

  • Mission, purpose and function
  • Leadership and key personnel
    • Decisionmakers
    • Influencers
  • Trends and drivers
    • Policy, legislation and oversight
    • In-house employment trends
    • Technology or solutions
  • Initiatives
    • Strategic direction
    • Changes in direction
  • Installed base/inventory of systems or technology
    • Hardware
    • Software
    • System inventory
    • Refresh needs
  • Budget activity
    • Historical
    • Current
  • Major contracts
    • Large contracts: scope, vendors, period of performance
    • Expiring contracts
  • Buying patterns
    • Preferred contractors and contracts they hold
    • Standardization on a specific technology
    • In-house versus outsourced services
    • Procurement vehicles most often used
  • Call plan
    • Names, titles, and contact information