Market Studies & Assessments

Our Market Assessments help you understand emerging market areas or tangential market areas. Consider forcing factors and future outlook of current market areas so you can invest or abandon market segments accordingly.

  • For a specific market; examples:
    • Cloud Computing
    • Big Data
    • Satellite Communications
    • Health Care
    • Law Enforcement
  • Trends, drivers, and issues shaping the market
  • Initiatives and opportunities
  • Awarded programs of relevance
  • Competitors

Market Sizing & Growth:

Know how large your market is, who the key customers are, and be able to offer the smartest mix of products or services for that space. Conduct yearly planning.

  • In-depth sizing:
    • Line-by-line weighting of thousands of Federal budget line items to estimate portion of technology or service
  • High-level sizing:
    • Weighted Federal Enterprise Architecture (FEA) Business Reference Model (BRM) primary service area analysis
  • Deliverable is the addressable market specific to you, and predicted growth:
    • Addressable market
      • By customer (agency)
      • By NAICS or primary service area
    • Growth
      • Drivers or inhibitors
      • Growth rate